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David Carson Xhbtn; the art + grafik design of david carson
December 4, 2021 - December 5, 2021
An Off-Basel Event
MAD is proud to host the largest and first comprehensive look at the groundbreaking and internationally acclaimed work of David Carson, “one of America’s most important artists,” according to the Smithsonian Institute Magazine. The American Center for Design called his early graphic design work, ”the most important work coming out of America,” while Creative Review magazine in London called Carson “the art director of the era.” Eye Magazine claimed Carson to be the most googled graphic designer in history.
Apple computers called David “a pioneer with profound impact” and named him as one of the two most important graphic designers in the company’s history.
David, who Casa International magazine in China called the “world’s most famous graphic designer” and Brain Pickings dubbed “the world’s greatest living designer” lectures frequently around the world, and is the first graphic designer to have his own MasterClass.
During this two-night engagement, we will explore three facets of the legendary artist and graphic designer’s career, his iconic magazine design for Transworld Skateboarding, Beach Culture, Surfer Magazine, and Ray Gun; his advertising and branding work for brands including Microsoft, the Macallan whisky, Armani, Porsche, Nine Inch Nails, Nike, Adidas, Bose, Budweiser, Carver Skateboards, Album surfboards, John Coltrane, David Byrne and Prince; and his new original artwork will all be on exhibition, including original work featured in his recent sold-out book (his 5th).
An early version of the exhibition took place in Switzerland and Barcelona. This much more expanded show is now in America for the first time and is the most expansive exhibit of David Carson’s work yet.